Market coordination and the making of conventions: qualities, consumption and sustainability in the agro-food industry.

The coordination of activity across sites and spaces of production and consumption is a key concern for economic analysis. Joining a revival in the application of convention theory to agro-food scholarship, this paper considers complementary insights – related principally to 'the economy of qualitie...

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Publicado en:Economy & Society Vol. 48; no. 3; pp. 426 - 450
Autores principales: Evans, David M., Mylan, Josephine
Formato: Artículo
Publicado: Taylor & Francis Ltd Aug2019
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        10.1080/03085147.2019.1620026
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        atl: Market coordination and the making of conventions: qualities, consumption and sustainability in the agro-food industry.
      aug:
        au:
          Evans, David M.
          Mylan, Josephine
        affil:
          David M. Evans (corresponding author), School of Economics, Finance and Management, University of Bristol, Howard House, Queen's Avenue, Bristol, BS8 1SD, United Kingdom.
          Josephine Mylan, Alliance Manchester Business School, University of Manchester, Booth Street West, Manchester, M15 6PB, United Kingdom.
      su:
        Food production
        Food consumption
        Orange juice
        Distributed computing
        Sustainability
      sug:
        subj:
          Food production
          Food consumption
          Orange juice
          Distributed computing
          Sustainability
      keyword:
        consumption
        convention theory
        economy of qualities
        food
        freshness
        orange juice
        consumption
        convention theory
        economy of qualities
        food
        freshness
        orange juice
      ab: The coordination of activity across sites and spaces of production and consumption is a key concern for economic analysis. Joining a revival in the application of convention theory to agro-food scholarship, this paper considers complementary insights – related principally to 'the economy of qualities' – that animate different aspects of e/valuation, competition and alignment. These understandings are extended by more thoroughly acknowledging contemporary developments in consumption scholarship. The arguments are advanced through a case study of the orange juice market, linking its current high-carbon trajectory to the commercial and cultural significance of freshness. The analysis offers new insights into distributed processes of qualification as well as the mechanisms through which conventions are assembled and sustained. Finally, a more integrated approach to food production and consumption is outlined.
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      doctype: Article
      src: R
    language: English
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