| Sumario: | The article reports that new media marketing enables publishers to talk and sell direct to consumers. Text messages, email, Web sites, which are traditional forms of marketing are not the only way to reach readers, but publishers are using varied ways of reaching consumers through electronic media. At a glance, new media marketing seems to be split between children's and adult publishers, with children's houses concentrating on viral game campaigns and text messages while adult publishers look more closely at Web site development and the formation of a community among readers. INSET: Untitled..
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