It's good to talk direct.
The article reports that new media marketing enables publishers to talk and sell direct to consumers. Text messages, email, Web sites, which are traditional forms of marketing are not the only way to reach readers, but publishers are using varied ways of reaching consumers through electronic media....
| Publicado en: | Bookseller no. 5171; pp. 24 - 26 |
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| Formato: | Artículo |
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Bookseller Media Ltd
3/25/2005
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=16937019&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 16937019 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 3/25/2005 iid: 5171 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 16937019 ppf: 24 ppct: 2 formats: fmt: @attributes: type: T tig: atl: It's good to talk direct. aug: au: Bone, Alison su: Database marketing Author-publisher relations Direct marketing Digital media Marketing Consumers Websites sug: subj: Database marketing Author-publisher relations Direct marketing Digital media Marketing Consumers Websites ab: The article reports that new media marketing enables publishers to talk and sell direct to consumers. Text messages, email, Web sites, which are traditional forms of marketing are not the only way to reach readers, but publishers are using varied ways of reaching consumers through electronic media. At a glance, new media marketing seems to be split between children's and adult publishers, with children's houses concentrating on viral game campaigns and text messages while adult publishers look more closely at Web site development and the formation of a community among readers. INSET: Untitled.. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2005 holdings: @attributes: islocal: N |
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