It's good to talk direct.

The article reports that new media marketing enables publishers to talk and sell direct to consumers. Text messages, email, Web sites, which are traditional forms of marketing are not the only way to reach readers, but publishers are using varied ways of reaching consumers through electronic media....

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Detalles Bibliográficos

Publicado en:	Bookseller no. 5171; pp. 24 - 26
Autor principal:	Bone, Alison
Formato:	Artículo
Publicado:	Bookseller Media Ltd 3/25/2005
Materias:	Database marketing Author-publisher relations Direct marketing Digital media Marketing Consumers Websites
Acceso en línea:	Ver este registro en EBSCOhost