It's good to talk direct.

The article reports that new media marketing enables publishers to talk and sell direct to consumers. Text messages, email, Web sites, which are traditional forms of marketing are not the only way to reach readers, but publishers are using varied ways of reaching consumers through electronic media....

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Bibliographic Details

Published in:	Bookseller no. 5171; pp. 24 - 26
Main Author:	Bone, Alison
Format:	Article
Published:	Bookseller Media Ltd 3/25/2005
Subjects:	Database marketing Author-publisher relations Direct marketing Digital media Marketing Consumers Websites
Online Access:	View this record in EBSCOhost