Disguising the National as International: The Design Strategy of the Argentine Furniture Firm Buró.
The article delves into the design strategy of Argentine furniture firm Buró from the 1960s to the 1990s, showcasing its success in establishing a strong national presence amidst foreign competition. Buró strategically crafted an international brand image, adapting to global standards while producin...
| Publicado en: | Design Issues Vol. 41; no. 2; pp. 16 - 30 |
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| Formato: | Artículo |
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MIT Press
Spring2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article delves into the design strategy of Argentine furniture firm Buró from the 1960s to the 1990s, showcasing its success in establishing a strong national presence amidst foreign competition. Buró strategically crafted an international brand image, adapting to global standards while producing locally. Through innovative design approaches and flexibility, Buró made a lasting impact on the Argentine design industry, influencing designers and reshaping perceptions of domestic design. The firm's legacy underscores the significance of exploring Argentine design identity and transnational influences in further research. |
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