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Disguising the National as International: The Design Strategy of the Argentine Furniture Firm Buró.

The article delves into the design strategy of Argentine furniture firm Buró from the 1960s to the 1990s, showcasing its success in establishing a strong national presence amidst foreign competition. Buró strategically crafted an international brand image, adapting to global standards while producin...

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Published in:Design Issues Vol. 41; no. 2; pp. 16 - 30
Main Author: Kim, Eliana
Format: Article
Published: MIT Press Spring2025
Subjects:
Furniture design
Transnationalism
Nineteen sixties
Desks
National character
Market positioning
Product design
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