Disguising the National as International: The Design Strategy of the Argentine Furniture Firm Buró.

The article delves into the design strategy of Argentine furniture firm Buró from the 1960s to the 1990s, showcasing its success in establishing a strong national presence amidst foreign competition. Buró strategically crafted an international brand image, adapting to global standards while producin...

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Publicado en:	Design Issues Vol. 41; no. 2; pp. 16 - 30
Autor principal:	Kim, Eliana
Formato:	Artículo
Publicado:	MIT Press Spring2025
Materias:	Furniture design Transnationalism Nineteen sixties Desks National character Market positioning Product design
Acceso en línea:	Ver este registro en EBSCOhost