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Disguising the National as International: The Design Strategy of the Argentine Furniture Firm Buró.

The article delves into the design strategy of Argentine furniture firm Buró from the 1960s to the 1990s, showcasing its success in establishing a strong national presence amidst foreign competition. Buró strategically crafted an international brand image, adapting to global standards while producin...

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Published in:Design Issues Vol. 41; no. 2; pp. 16 - 30
Main Author: Kim, Eliana
Format: Article
Published: MIT Press Spring2025
Subjects:
Furniture design
Transnationalism
Nineteen sixties
Desks
National character
Market positioning
Product design
Online Access:View this record in EBSCOhost
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        Furniture design
        Transnationalism
        Nineteen sixties
        Desks
        National character
        Market positioning
        Product design
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          Furniture design
          Transnationalism
          Nineteen sixties
          Desks
          National character
          Market positioning
          Product design
      ab: The article delves into the design strategy of Argentine furniture firm Buró from the 1960s to the 1990s, showcasing its success in establishing a strong national presence amidst foreign competition. Buró strategically crafted an international brand image, adapting to global standards while producing locally. Through innovative design approaches and flexibility, Buró made a lasting impact on the Argentine design industry, influencing designers and reshaping perceptions of domestic design. The firm's legacy underscores the significance of exploring Argentine design identity and transnational influences in further research.
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    language: English
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      custom: Copyright of Design Issues is the property of MIT Press and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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