Unpacking the Role of Embodied Pedagogical Agents in Multimedia Learning: Beyond Attention Guidance.

Background: Although embodied pedagogical agents are often viewed as an effective strategy for improving multimedia learning, it remains unclear whether they outperform simple signalling methods and through which mechanisms—cognitive, social, or both—they facilitate learning. Objectives: This study...

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Publicado en:Journal of Computer Assisted Learning Vol. 42; no. 3; pp. 1 - 15
Autores principales: Li, Wenjing, Wang, Fuxing, Zhao, Fangzheng
Formato: research tables/charts randomized controlled trial Journal Article
Publicado: Wiley-Blackwell Jun2026
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jun2026
      vid: 42
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      pub: Wiley-Blackwell
      place: Malden, Massachusetts
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        10.1002/jcal.70263
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        atl: Unpacking the Role of Embodied Pedagogical Agents in Multimedia Learning: Beyond Attention Guidance.
      aug:
        au:
          Li, Wenjing
          Wang, Fuxing
          Zhao, Fangzheng
        affil: Faculty of Psychology, Tianjin Normal University, Tianjin, China
      sug:
        subj:
          Multimedia Education
          Students, Undergraduate Education
          Computer-Assisted Instruction
          Learning Methods
          Cues
          Outcomes of Education
          Attention
          Cognition
          Educational Technology
          Human
          Male
          Female
          Adolescence
          Young Adult
          China
          Randomized Controlled Trials
          Random Assignment
          Experimental Studies
          Comparative Studies
          Power Analysis
          Questionnaires
          Eye Movement Measurements
          One-Way Analysis of Variance
          Chi Square Test
          Mediation Analysis
          Data Analysis Software
          Descriptive Statistics
          Color
          Interpersonal Relations
          Social Participation
          Post Hoc Analysis
          Learning Environment
          Student Knowledge
          Student Attitudes
          Student Retention
          Funding Source
          Adolescent: 13-18 years
          Male
          Female
      ab: Background: Although embodied pedagogical agents are often viewed as an effective strategy for improving multimedia learning, it remains unclear whether they outperform simple signalling methods and through which mechanisms—cognitive, social, or both—they facilitate learning. Objectives: This study compared the effects of five cue‐based instructional strategies (embodied pedagogical agent, hand gesture cue, colour cue, arrow cue and no cue) on learning perception, attention distribution, and learning performance to examine the unique role of embodied pedagogical agents and the mechanisms underlying their effects. Methods: College students learned about neural transmission through a multimedia lesson, supported by embodied pedagogical agents, hand gesture cues, colour cues, arrow cues, or no cues, while their eye movements were recorded. Results and Conclusions: Although the colour cue group showed the highest attention to relevant learning elements, the embodied pedagogical agent group achieved the best learning outcomes, surpassing all other cue groups. Mediation analyses indicated that embodied pedagogical agents not only directly improved learning performance but also indirectly enhanced it by increasing attention to the materials and reducing perceived cognitive load. In addition, the dissociation between attentional guidance and learning outcomes suggests that mechanisms beyond attention may be involved, potentially including social processes. Implications: This study demonstrates the advantage of embodied pedagogical agents over other simple cues and provides a more nuanced understanding of how they influence multimedia learning. These findings extend insights from social agency theory and the signalling principle. Practitioner Notes: What is already known about this topic ○Embodied pedagogical agents are widely considered an effective strategy for enhancing multimedia learning.○Simple cues such as arrows, colour highlights, and hand gestures are commonly used to guide learners' attention in multimedia learning.○It remains unclear whether embodied pedagogical agents outperform simple cueing methods, and through which mechanisms (e.g., attentional or social processes) they influence learning.What this paper adds ○Embodied pedagogical agents, hand gesture cues, and colour cues all effectively guided attention, whereas colour cues directed the greatest attention to relevant information.○The embodied pedagogical agent condition produced the strongest learning outcomes.○Embodied pedagogical agents enhanced learning both directly and indirectly by increasing attention to instructional materials and reducing perceived cognitive load.○The findings reveal a dissociation between attentional guidance and learning outcomes, suggesting that mechanisms beyond attention—potentially including social processes—may contribute to the effectiveness of embodied pedagogical agents.Implications for practice and/or policy ○Educators and instructional designers may benefit from incorporating embodied pedagogical agents into multimedia learning environments.○Simple cues alone may be insufficient to optimise learning outcomes.○Effective multimedia design should integrate both attentional guidance and social engagement to support deeper learning.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        randomized controlled trial
        Journal Article
      ougenre: Article
    language: English
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