Splitting Motivation: Unilateral Effects of Subliminal Incentives.

A study challenged the notion that motivation is seen as denoting the strength of a person's desire to achieve a goal. Data were obtained by making participants squeeze a handgrip to win the greatest fraction possible of each subliminal incentive that was materialized as a coin image flashed in one...

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Bibliographic Details

Published in:	Psychological Science. Vol. 21; no. 7; pp. 977 - 984
Main Authors:	Schmidt, Liane, Palminteri, Stefano, Lafargue, Gilles, Pessiglione, Mathias
Format:	Article
Published:	HWW Temp July 2010
Subjects:	Motivation (Psychology) Brain function localization Subliminal perception
Online Access:	View this record in EBSCOhost