The Effect of Camera Angle on Source Credibility and Attraction.
The article focuses on a study which aims to examine the effect of vertical camera angle or nonverbal media variables based on the judgments of televised communication source's receivers. It says that the measures of activity and potency of the televised source are greater in the low angle condition...
| Publicado en: | Journal of Broadcasting Vol. 21; no. 1; pp. 35 - 47 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Broadcast Education Association
Winter1977
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article focuses on a study which aims to examine the effect of vertical camera angle or nonverbal media variables based on the judgments of televised communication source's receivers. It says that the measures of activity and potency of the televised source are greater in the low angle conditions than that of the high conditions. It discusses source credibility which is characterized by multi-dimensional receiver's attitude toward a source, and is not determined by innate personalities. |
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