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The Effect of Camera Angle on Source Credibility and Attraction.

The article focuses on a study which aims to examine the effect of vertical camera angle or nonverbal media variables based on the judgments of televised communication source's receivers. It says that the measures of activity and potency of the televised source are greater in the low angle condition...

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Published in:Journal of Broadcasting Vol. 21; no. 1; pp. 35 - 47
Main Authors: MCCAIN, THOMAS A., CHILBERG, JOSEPH, WAKSHLAG, JACOB
Format: Article
Published: Broadcast Education Association Winter1977
Subjects:
Camera angles
Television receivers
Signal reconstruction
Credibility of the press
Television research
Online Access:View this record in EBSCOhost
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        atl: The Effect of Camera Angle on Source Credibility and Attraction.
      aug:
        au:
          MCCAIN, THOMAS A.
          CHILBERG, JOSEPH
          WAKSHLAG, JACOB
        affil:
          Department, Ohio State University
          Ohio University
          Telecommunications Department, Indiana University, Reserch Illinois State University
      su:
        Camera angles
        Television receivers
        Signal reconstruction
        Credibility of the press
        Television research
      sug:
        subj:
          Camera angles
          Television receivers
          Signal reconstruction
          Credibility of the press
          Television research
      ab: The article focuses on a study which aims to examine the effect of vertical camera angle or nonverbal media variables based on the judgments of televised communication source's receivers. It says that the measures of activity and potency of the televised source are greater in the low angle conditions than that of the high conditions. It discusses source credibility which is characterized by multi-dimensional receiver's attitude toward a source, and is not determined by innate personalities.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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          year: 1977
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