The Effect of Camera Angle on Source Credibility and Attraction.

The article focuses on a study which aims to examine the effect of vertical camera angle or nonverbal media variables based on the judgments of televised communication source's receivers. It says that the measures of activity and potency of the televised source are greater in the low angle condition...

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Bibliographic Details
Published in:Journal of Broadcasting Vol. 21; no. 1; pp. 35 - 47
Main Authors: MCCAIN, THOMAS A., CHILBERG, JOSEPH, WAKSHLAG, JACOB
Format: Article
Published: Broadcast Education Association Winter1977
Subjects:
Online Access:View this record in EBSCOhost