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The Effect of Camera Angle on Source Credibility and Attraction.

The article focuses on a study which aims to examine the effect of vertical camera angle or nonverbal media variables based on the judgments of televised communication source's receivers. It says that the measures of activity and potency of the televised source are greater in the low angle condition...

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Published in:Journal of Broadcasting Vol. 21; no. 1; pp. 35 - 47
Main Authors: MCCAIN, THOMAS A., CHILBERG, JOSEPH, WAKSHLAG, JACOB
Format: Article
Published: Broadcast Education Association Winter1977
Subjects:
Camera angles
Television receivers
Signal reconstruction
Credibility of the press
Television research
Online Access:View this record in EBSCOhost
Summary:The article focuses on a study which aims to examine the effect of vertical camera angle or nonverbal media variables based on the judgments of televised communication source's receivers. It says that the measures of activity and potency of the televised source are greater in the low angle conditions than that of the high conditions. It discusses source credibility which is characterized by multi-dimensional receiver's attitude toward a source, and is not determined by innate personalities.