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240304s2022 sp ob 001 0 spa d |
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|a (OCoLC)1426283258
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|a DGITA
|b eng
|e rda
|e pn
|c DGITA
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|a 9788490523797
|q (libro electrónico)
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|z 9788479781460
|q (libro en papel)
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|a spa
|h eng
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|a HD9980.5 ebook
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|a 658.8
|2 23
|
| 100 |
1 |
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|a Grönroos, Christian,
|d 1947-
|e author.
|
| 240 |
1 |
0 |
|a Service management and marketing.
|l Spanish
|s (Ramírez León and Criado Fernández)
|
| 245 |
1 |
0 |
|a Marketing y gestión de servicios :
|b la gestión de los momentos de la verdad y la competencia en los servicios /
|c Christian Grönroos ; prólogos, Philip Kotler y Jan Carlzon ; traductores, Rafael Felipe Ramírez León, Juan Manuel Criado Fernández.
|
| 264 |
|
1 |
|a Madrid, [España] :
|b Ediciones Díaz de Santos,
|c [2022]
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
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|a text file
|2 rdaft
|
| 347 |
|
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|b PDF
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 588 |
0 |
|
|a Online resource; title from PDF title page (Digitalia, viewed March 4, 2024)
|
| 650 |
|
0 |
|a Service industries
|x Marketing.
|
| 650 |
|
0 |
|a Customer services.
|
| 700 |
1 |
|
|a Kotler, Philip,
|e contributor agent of text.
|
| 700 |
1 |
|
|a Carlzon, Jan,
|e contributor agent of text.
|
| 700 |
1 |
|
|a Ramírez León, Rafael Felipe,
|e translator.
|
| 700 |
1 |
|
|a Criado Fernández, Juan Manuel,
|e translator.
|
| 700 |
1 |
|
|i Translation of:
|a Grönroos, Christian,
|d 1947-
|t Service management and marketing.
|
| 791 |
2 |
|
|a Digitalia (Firm),
|e distributor.
|
| 793 |
0 |
|
|g Digitalia eBook Collection:
|a Díaz de Santos
|
| 776 |
0 |
8 |
|i Print version:
|a Grönroos, Christian, 1947-
|s Service management and marketing. Spanish (Ramírez León and Criado Fernández).
|t Marketing y gestión de servicios.
|d Madrid, [España] : Ediciones Díaz de Santos, [1990]
|z 9788479781460
|
| 856 |
4 |
0 |
|3 Digitalia Hispánica
|u https://www.digitaliapublishing.com/a/136563/
|
| 910 |
|
|
|a Premium collection: 2024
|
